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Why Fashion Brands Die & How to Save Them gives fashion brand marketers key insights into the “new fashion consumer” and the tools they need to prosper in this disruptive environment.
Who This Book is For…
Head of Fashion & Luxury Goods, London Evening Standard
Member, Advisory Board, British Fashion Council
When your ship is sinking, do you reach for a scholarly treatise on seafaring or a guide offering immediate, practical help? In the increasingly cut-throat world of fashion, the principle is no different.
Why Fashion Brands Die is the product of meticulous research by two highly qualified and experienced writers. Ultimately, however, its value lies in providing real world solutions to real world problems. When your brand begins to wobble, this is the book you should have by your side.
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