Fall 2019

Host, The Fashion Consumer

Author, Consumer Behavior in Fashion


Michael Solomon literally wrote the book on consumer behavior. Hundreds of thousands of business students have learned about marketing from his books, which include Consumer Behavior: Buying, Having, and Being, the most widely used book on the subject in the world. He is also the co-author of Consumer Behavior in Fashion and has worked with some of the biggest names in fashion including Levi’s, H&M, Under Armour and Calvin Klein.

Brandon Roe is the host of The Fashion Consumer, a popular podcast that offers fresh ideas and insights into the ever-changing fashion consumer. With a rare skill set that brings together cutting-edge technology and consumer-centered marketing, he has worked with clients in eight countries and three languages over the past two decades. 

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