About Why Fashion Brands Die & How to Save Them
The fashion consumer – and by extension the entire fashion business – is radically changing, creating winners and losers across industry categories. Which path a brand takes – to grow and thrive or struggle and die – depends on how well it adapts to this new reality.
Using real life examples taken from both the industry and consumers, Why Fashion Brands Die & How to Save Them gives fashion brand marketers key insights into the “new fashion consumer” and the tools they need to prosper in this disruptive environment.
You Need This Book If…
The more you checked, the more you’ll benefit from Why Fashion Brands Die & How to Save Them.
3 Reasons We Wrote Why Fashion Brands Die
- Because the fashion industry is undergoing one of the biggest shifts in a generation. The market is fundamentally changing. Long established brands are dying. New brands with new models are thriving. And a lot of people with a lot of experience don’t know what to do about it.
- The consumer is fundamentally changing. That’s why we call it “the new fashion consumer.” And just like the “New Look” changed fashion after the war, the New Fashion Consumer is doing the same in our time. Driven by technological trends – especially social media – the way a consumer reviews product, interacts with brands and, ultimately buys – is very different than past generations. Some brands get it. Some do not.
- To give you the proper tools to make sense of the New Fashion Consumer. That includes seven tools to help you better understand who your New Fashion Consumer is, a useful new model that shows how a consumer actually buys and a lot more.
Each chapter is filled with real life stories and examples of what’s working in today’s market.
You’ll learn what’s just on the horizon – the technology that’s driving a revolution in our industry.
And a whole lot more practical insights to better serve your New Fashion Consumer.
Our Full Money-Back Promise
If you don’t feel that you’ve received at least 10 times the value you paid for the book, please let us know and you’ll get a full refund.
And feel free to pass on your copy to someone who might have better use of it.
As Seen At
Fashion Industry Feedback
Head of Fashion & Luxury Goods, London Evening Standard
Member, Advisory Board, British Fashion Council
When your ship is sinking, do you reach for a scholarly treatise on seafaring or a guide offering immediate, practical help? In the increasingly cut-throat world of fashion, the principle is no different.
Why Fashion Brands Die is the product of meticulous research by two highly qualified and experienced writers. Ultimately, however, its value lies in providing real world solutions to real world problems. When your brand begins to wobble, this is the book you should have by your side.
Aurore Bardey, PhD, CPsychol, SFHEA
Course Leader BSC (Hons) Psychology of Fashion
London College of Fashion
Pamela N. Danziger
President Unity Marketing, Researcher and Author
This is a must read for anyone in the fashion industry. It is filled with consumer insights that will determine whether your fashion brand will die or succeed based upon the inherent values that your brand reflects and the consumer needs it fulfills.
“The better you understand and serve your customer, the stronger your fashion brand will be,” is the underlying premise of the book, to which I wholeheartedly agree.
Co-Founder, Common Objective
Today’s fashion consumer is very different than a decade or two ago. Brandon Roe and Michael Solomon’s book explores several important topics, including the consumer’s desire for more transparency and accountability by fashion brands for the social and environmental impact of their supply chains. I sincerely hope this book helps fashion professionals better understand the growing conscious consumer market, who will be central to the future success of all fashion businesses.
Assistant Professor, Parsons School of Design
Founding President, Fashion Consort
New York, USA
Brandon Roe and Michael Solomon really capture the essence of today’s consumer in a global and competitive marketplace. They cover wide-ranging issues such as the connection between technology, transparency and sustainability, the need for authenticity in brand engagement across gender, race and age, and the complexity of reaching consumers one-on-one while maintaining a strong, consistent brand identity. It’s a must read for anyone in the fashion business—executive or student—that seeks opportunity and success in this moment of profound industry change.
Dr. Ana Roncha
Course Director, MA Strategic Fashion Marketing
The Fashion Business School | London College of Fashion
The central idea, “the better you understand and then serve your customer, the stronger your fashion brand will be”, is clearly and cleverly delivered in this new book. It is a very well structured, clear and sharp work about consumer behavior in fashion that outlines how consumer preferences have changed within the industry.
I found Part 3, “Where the fashion consumer is going”, particularly fascinating as it providing interesting insights into what the future holds for this industry and how the new consumer is interacting with issues such as digital fashion, AR, VR, wearables, IoT etc…
I highly recommend this book for both undergraduate and postgraduate studies, to anyone with an interest in fashion or that is intending to start a fashion venture!
Artist and Designer for the Rosemary Goodenough Fashion Brand
If you are the owner of a fashion brand, read this book. If you are thinking of starting a fashion brand, read this book. If you have any interest in fashion marketing, read this book! It is very rare to come across a work which gives such knowledgeable insights in such an accessible form. As such, I cannot recommend it too highly.
CEO & Co-Founder, Queen of Raw, queenofraw.com
New York, USA
Brandon and Michael give new meaning to “what’s old is new again.” Highlighting fashion’s massive shift towards sustainability and the sharing economy, they provide the blueprint for how to get there with actual case studies and future predictions. For anyone who cares about people, planet, and profit, or just loves fashion, this is a must read.
25-year Footwear and Apparel Design Executive
Puma, Vans, New Balance and Saucony
Carolina Devia Angarita
Head of Product Management, Barneys New York
New York, USA
DREW L. (The Real Uncle DR3W) GREER
Product Maestro + Storyteller: Nike, Ralph Lauren, Supra, Under Armour & eSports
CEO, Inventor and Founder, Fitlogic
A Global Apparel Fit Standard
New York, USA
Author of Overdeliver, Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
Gabriel & Mihaela
Our new fashion bible
Well written. Quite practical and on trend. With great insights into the modern fashion consumer.
Incredibly Well Written
A well written easy, to read thesis on a very interesting topic.
Well-researched and well-thought out
This book is clearly well-researched and well-thought out. As it promises, the book provides useful insights and tools to help fashion brands better understand who their consumer is and service them better.
Relevancy is key
Being relevant to your consumer is of the most importance when wanting to stand out in a competitive landscape however doing that is next to impossible. This book talks through the major headwinds, consumer preference changes and technological headwinds that incredibly important in staying relevant.
Fashion marketer (or consumer) must-read!
Great book! It’s very interesting to see the trends, shifts and what makes brands standout from the pack in a rapidly changing environment. The insights and perspectives of both markets and consumers were well researched and relevant too.
Super useful for current fashion topics
As an outsider of fashion, after finished reading this book, I can easily grasp the concept of current topics happening in the fashion industry. Fully recommended!!
Essential Fashion Marketing Reading
This book should be required industry reading. The authors are clearly experts in their field and bring clear, well-thought, concrete examples to illustrate their points. I highly recommend Why Fashion Brands Die & How to Save Them for anyone in, or curious about, fashion marketing.